
This is a hastily scribbled post covering some massive topics so apologies for the lack of depth and meandering in places. There are a few things that I would like to re-visit in a more focused way later, so consider this an introduction to parts of a wider series of:
1. Lessons from Soviet Union’s experimental urban planning;
2. Deindustrialisation and what happens next;
3. Decarbonising the global economy: we need to do it and it is going to hurt like hell.
Rise and rise of motordom
Detroit. Coventry. Turin. Barcelona. Stuttgart & Wolfsburg. Sochaux. In the Western World, these are all obvious examples of “motor cities,” where the automotive industry employs a significant proportion of the population and forms the backbone of local (or, regional, or even national) economies and organisation of public and social life.
Stuttgart was the original birthplace of the car (late 1800s) where two rival engineers, Karl Benz and Gottlieb Daimler both raced to nail the design of the first horseless carriage. Following WWI, a key engineer at Daimler, Ferdinand Porsche, joined Volkswagen and right after WWII, produced his own design for the first ever Porsche. Although Stuttgart was a key centre of production, from an urban planning point of view Wolfsburg is more interesting. Wolfsburg, home of the Autostadt museum, is one of Germany’s very few new planned towns (unlike in the UK where new towns such as Stevenage, Basildon, Milton Keynes, are a separate genre unto themselves, especially in the South East to mop up overspill in the 1950s from war-ravaged London). It was designed by Viennese-born architect and urban planner Peter Koller, who designed a town to house 90,000 to support the Volkswagen factory. The plan strictly segregated the housing quarters in the south from the factory in the north.
While Detroit is widely recognised as the first Motorcity (Motown), the original concept was exported from Europe. Combined with booming American industrialisation and the post-WWII expansion of global capitalism and American hegemony, in the mid-20th century the US became a global flagship for the automobile industry. This was to the extent that even for us growing up in the 1990s, American culture was synonymous with the car. One of the first things we Europeans learn about the US is that you need a car to get around and Americans drive absolutely everywhere regardless of how short or long the distance.
In other words, urbanisation in the US is inextricably intertwined with the motor industry. The UK, especially the suburban areas which expanded rapidly from 1945 – 1970s at the time when private car ownership exploded, is similarly shaped by access to private car. Luckily for us, we are geographically a much smaller country, so we have ended up like the US in miniature form.
Although, as Canadian urbanist and journalist Charles Montgomery outlines in his book Happy City, there is a big chunk of North American history that has been lost. Dubbed “Motordom” by the writer Peter D. Norton, author of Fighting Traffic: the Dawn of the Motor Age in the American City, the pro-car lobby in the US was not always the de facto voice. In the 1920s, there was a strong anti-car movement, due to the noise, speed, and danger they produced. The re-arranging of the use of the street, where people could no longer use roads for walking, was an unpopular move. In Cincinnati in 1923, there was a petition to force all cars to install devices to prevent them from exceeding 25mph. As the exact opposite from today, the pro-car group were those who saw the car as progress, while the reactionaries were against expanding the use of the private car. Today, the same demographic of people who were against the car are likely those now who most fiercely advocate the freedom to use their private car and progressives are much more likely to want to see car use reduced in cities, if not abolished all together in favour of public or active transport solutions. At the time, the response of the car industry was to re-frame the priority of the street: the issue was not cars running over pedestrians, but pedestrians walking into cars. This is a very telling response from industry, and the longevity and deep entrenching of this belief in the American (and to be fair, British too) national psyche is astounding.
While Detroit was not the first motor town, it was the first to make a major contribution to the global political economy as the birthplace of Fordism after WWI. The Henry Ford’s factory, producing the Ford car was the first example of technological techniques used for mass production and standardisation, acting as the blueprint for the mass consumption that has defined us as a species for the past half century. At the other side, an important element of Fordism was ensuring that workers were paid enough to consume the products they were producing, the creation of the “aspirational worker.”
The story of Detroit, as we all know, is not a happy one and technological advancements put an end to the neatly organised system of labour from the first half of the 20th century in the 1970s. The 1978 film, Blue Collar, which L and I watched during lockdown last year was a cutting portrayal of a Detroit, and a labour market, and race relations, that had gone completely off-the-rails and was slipping into ruin as a direct consequence of the demise of Fordism. In short, Japan’s rise was the American car industry’s fall, combined with the emergence of neoliberal thought in the 1970s marking the last almost 50 years of assault on workers.
Tolyatti! The background story.

So! How does all of this relate to Tolyatti? As Owen Hatherley beautifully details in Landscapes of Communism his meticulous account outlining the key ingredients of Soviet Union urban planning, city design, and architecture, in the USSR the collective was the main point of everything. Therefore the idea of the private car flew in the face of this. Public transport (the clue is in the name) was excellent, dense networks and well-designed before we even reach the levels of aestheticism afforded to Soviet metro systems (the Moscow Metro, MCM as the flagship which provided a blueprint for other Soviet cities and indeed some of the ideas and engineering expertise were also exported to the West). Much of which was built by prison labour I hasten to add, but that is a different story.
After Stalin’s death and the consequent decline of Stalinism which happened to coincide with the boom of the car industry in the West, there was a period of relative relaxation (the Khruschev Thaw) of the strictest Soviet principles, and demand for private transport rose. This was also the beginning of the mass housebuilding project across the USSR (which is detailed in the Sotsogorod film I’ve referred to in previous entries – I will get to this at a later date).
Demand for car ownership, combined with an economy devastated by war and chronic housing shortages for similar reasons, all came together as a counterpoint for one solution: the construction of the USSR’s very own automotive centre of production.
Company towns built around centres of production, as also seen in the US, the UK, Belgium, Germany, France, Italy and elsewhere in the West, were certainly not novel in the USSR either. Many
of these, as in my home region in the North East of England, were centred around extractive industries (in my region’s case, coal), copper, lead, coal, and mining for other minerals and metals. However, a car industry and a Soviet version of Detroit-style Fordism was a new concept. As the article on Tolyatti in Jacobin “What a Communist City Can Teach Us About Urban Planning” highlights, this pragmatism of learning from the West to support the modernisation of the USSR was indeed typical of the Soviet Union in terms of applying international technological, architectural, and design trends to their own ends.
While it certainly would have been a jarring move to take pages directly from the USA’s book, to support development of an automobile centre of production in the Soviet Union, Khruschev enlisted the help of Italy’s trusted PCI (Communist Party of Italy)’s leader, Luigi Longo. The chosen city in the Samara region of Western Russia, was a small settlement of barely a couple of thousand inhabitants on the Volga river, Stavropol-na-Volge. With Longo’s support, FIAT factory workers, engineers, and technicians were sent over from Turin to support with training up Soviet counterparts. In 1966, the town was to be renamed Togliatti, or Tolyatti, after Palmiro Togliatti, Il migliore, the great Italian Communist leader who had died a couple of years previously.
The starting point of the urbanisation project was a hydroelectric dam and power plant, and a workers’ district (rayon) was constructed to house the construction workers. Once this was completed, work started to construct the automobile plant AvtoVAZ, the national automotive company which is still the main production plant for Lada cars. Although, with the Russian economy sinking under international sanctions, it is fairly likely that this won’t be much longer. A second rayon was constructed (Komsomol and Tsentralnyy respectively) to house workers. Foreign experts were enlisted mostly from Italy and Germany, and FIAT was in charge of the entire project. In 1967, a housing district around the new factory site was rapidly completed and still stands today (Avtozavodskyy rayon, or the auto-factory district). This was so large and ambitious that it was originally planned as a new town in its own right, and is still celebrated as the most ambitious urban planning project in the entire history of the USSR.

What (if anything) can we learn from Soviet experimental urban planning? Two Italian academic urbanists, sociologists and researchers, Michele Cera and Guido Sechi both from Bari undertook an incredible project to document the story of Tolyatti, its history and the aftermath of the demise of AvtoVAZ following the fall of the USSR.
One of the most striking changes after the transition to capitalism was surely the loss of public spaces. In the Microrayon, the workers’ districts, there were spaces for workers to socialise and relax while women could share the burden of domestic labour. There were chess clubs and cultural centres (dry ones as well as ones with bars) for both men and women. Shared kitchens where communal meals would be served were also a feature of the standard microrayon.
Similar things existed in the West of course. L explained to me the system of Italian cultural associations, Arci, which were founded by the Italian Communist Party in Florence and are nowadays linked to the main Italian Trade Unions and is the biggest non-profit organisation not linked to the Catholic Church. In the UK, Working Men’s Clubs were, and to an extent still are, ubiquitous and formed a similar function. In the UK however, they were largely spaces for men to gather and drink outside of work, while women would be expected to stay at home and tend to domestic duties.
One of the most striking changes after the transition to capitalism was surely the loss of public spaces. In the Microrayon, the workers’ districts, there were spaces for workers to socialise and relax while women could share the burden of domestic labour. There were chess clubs and cultural centres (dry ones as well as ones with bars) for both men and women. Shared kitchens where communal meals would be served were also a feature of the standard microrayon.

Similar things existed in the West of course. L explained to me the system of Italian cultural associations, Arci, which were founded by the Italian Communist Party in Florence and are nowadays linked to the main Italian Trade Unions and is the biggest non-profit organisation not linked to the Catholic Church. In the UK, Working Men’s Clubs were, and to an extent still are, ubiquitous and formed a similar function. In the UK however, they were largely spaces for men to gather and drink outside of work, while women would be expected to stay at home and tend to domestic duties.
Nowadays, the Working Men’s Clubs are mostly used by old men who have been retired (or unemployed after the 1980s never to find work again) for decades and have lost their primary function.
In capitalist system there is a lack of public space to meet for the purpose of socialising. We do famously have pubs, or public houses in the UK, but they are increasingly alienating places, riddled with class conflict and increasingly prohibitively expensive for many who would traditionally fall under the banner of working-class. Moreover, they are completely exclusionary for those who do not drink alcohol.
In general, imaginative urban planning system that afforded places to socialise and organise domestic work has long since disappeared. In the UK, urban planning has traditionally felt fearful and defensive, even in the heyday of social democracy in the 1960s. There has always been the sense that workers cannot fully be trusted not to conspire against the ruling classes. Thus, collective space has always been limited and the private sphere and nuclear family has always been emphasised over everything else. The Garden City idea itself was borne out of the ruling class’ fear of the Bolshevism sweeping Europe: give them a garden and a decent place to live and they won’t revolt. Most key to this, make sure they cannot fraternise with each other easily. An Englishman’s home is his castle. We have long been a nation of tiny fortresses.
I think the attitude of our ruling elite has been extremely detrimental and our class system is nothing short of devastating. Our lonely, ageing, alienated society is riddled with social problems that are direct consequences of poor political choices, lack of imagination and understanding of public good, and short-term and uninformed decisions over the past decades is a manifestation of that.
The birth and death of company towns
Mono-industrial towns are clearly a bad idea and the examples around the world of failures following deindustrialisation are far, far too many. Detroit is not unique, for example, in basing almost its entire economy around a handful of companies (General Motors, Ford, Chrysler) in one particular industry. The demise of motor cities in the Anglo-American world (Coventry and Detroit have both seen better days, to put it mildly) are a perfect illustration of what a fragile economic model this is and we should be frantically taking notes as the imperative to decarbonise economies becomes ever more pressing.
The devastation wrought by the Anglo-American model deindustrialisation more broadly has been so deep and so violent that it has been, in the crudest possible way, the root cause of the destabilisation the entire political systems of the Anglo-American world and weakened their democracies. Beyond the Anglo-American world, the marks of mono-industry are rampant across the former Soviet Union, too. Tolyatti is one example but there are countless other shipbuilding, mining, and timber towns that face precisely the same causes of misery as their counterparts in the west. Lack of work leading to breakdown of families, widespread substance misuse, mental health issues, and all of the other symptoms stemming from hopelessness, poverty, and lack of meaning and social coherence and relevance in a brutal world.
From this, there are a few messy questions emerging in my brain to be more clearly defined at a later date. Nobody knows where we are going as a species and to be honest, I don’t see an easy route out of the corner our civilisation is backed into (as usual, all roads lead back to the Mark Fisher thesis then).
1. Are we going backwards, regressing? Did we reach the peak of civilisation in the Global north in the 1960s? We hadn’t yet burned the planet (industrialising countries today cannot boom in prosperity in the environmentally damaged planet and broken economies they cannot inherit) and there was a general understand that society should be collective and there was a broad political agreement and understanding of acting in the public good. Now both the planet and any chance of collective social forms have been hollowed and burned.
2.What extreme event will it take to make things better? Will a transition to a decarbonised economy afford is a new way of organising our lives? Having lived through a global pandemic where there was a lot of talk around glimpses of a better world, but most of that has not materialised and we’ve gone back to precisely how things were before, just sadder, crueller, more brutal and massively destabilised. If something as huge as a global pandemic does not provide an impetus to change, then what will it take? And in a changed world, how do we ensure that the Global North and the Global South benefit equally? If lives in the Global North are organised around utopian ideals but the Global South are still working in dangerous factories producing our goods for starvation wages and near-bonded labour, then is that really freedom?
3. How will we organise and fair, social condensed and decarbonised economy? Will we ever be able to organise society around coherent collective principles again? What would be the catalyst? Organising lives around economic productivity cannot easily be translated to our technologically advanced world. It also begs questions around gender roles – what worked in a heteronormative world perhaps cannot be easily translated today. The nature of the work at the centre of collectively organised societies around economic principles also left much to be desired in terms of public health. Or will we continue to fragment, drift apart in jobs that actually have very little function beyond upholding the principles of late capitalist society.
The Left in the US are looking to Detroit to show us a glimpse of what something better might look like – sure, there are many grassroots initiatives and social organisation to try to build something from the ashes of wrecked capital. However, for me, without real robust structures in place to support real and widespread change, while they are fantastic to see and it’s great that something good is happening, for me it’s not enough. There are hundreds of thousands of Detroits across the world now, and there will be more before this year is out. The problems are structural. While Detroit was indeed an extreme example, it exists on a spectrum.
Personally, I’m more on the Mark Fisher side of things and I cannot imagine a full-scale radical overhaul of economic and social organisation and new logics and hegemony without going through a major catastrophe first (from which we might not even come out the other end as a species intact) but especially during these grim days it’s healthy to dream of better things.